Obtaining equestrian sponsorship is a dream for many riders. Knowing how to create a marketing relationship in return for the support is critical to maintaining a long term relationship with your sponsor. Developing a cause marketing partnership is a way to make the dream of equestrian sponsorship a reality for years to come.

Two cause marketing conferences are now available:
• Presentations: News you can use by masters of cause marketing
• Discussions: Dozens of intimate roundtables – led by corporate and nonprofit pros – to promote learning and networking
• Skill-Building Sessions: Legal issues, crisis communications, relationship development and social media

12th Annual AMA Annual Cause Marketing Conference – San Diego March 10, 2010
www.sdama.org/conference.htm

8th Cause Marketing Forum – Chicago June 2 & 3, 2010
www.causemarketingforum.com/conference.asp

Cause marketing creates a give | get relationship that relies on the non-profit generating sales for the company that supports it.
Wikipedia: Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a “for profit” business and a non-profit organization for mutual benefit. The term is sometimes used more broadly and generally to refer to any type of marketing effort for social and other charitable causes, including in-house marketing efforts by non-profit organizations. Cause marketing differs from corporate giving (philanthropy) as the latter generally involves a specific donation that is tax deductible, while cause marketing is a marketing relationship generally not based on a donation.

A well planned and implemented cause marketing campaign will ultimately generate increased revenue for the company that shows up on the bottom line. Because of this cause marketing relationships last longer and generate larger contributions to the non-profit.

Equestrian sponsorship is a goal for many serious riders and has been difficult to obtain and hard for companies to manage. That is all changing with the launch of SponsorBarn.com’s new web site.

SponsorBarn.com management is proud to announce that SponsorBarn.com is no longer just an imagined solution to the woes of sponsorships in the equine industry but a reality as SponsorBarn.com turns on the live beta site.

The equine sponsor site is designed to connect all equine enthusiasts with  companies who wish to be associated with the horse community. Whether you are a backyard horse owner, a recreational rider or a high level competitor, SponsorBarn.com has opportunities for you.

This is also a way for companies to expand their cause marketing efforts with a simple management interface. Now a company can refer an inquiry into equine sponsorship to the team at SponsorBarn.com to manage. This allows these companies to be associated with a wider range of equestrian athletes on a cost effective basis.Bergquist.http://www.www.SponsorBarn.com.

“Having a place where equine enthusiasts can connect with brands and brands connect with them to create a win-win solution for our industry has been long overdue.” said Christina Bergquist, Managing Partner for SponsorBarn.com, LLC.

“The days of trying to pull together a portfolio of your equine experience and desperately search out the chance to present that information to a company is a thing of the past. We have simplified the process to build your equine resume, promote yourself and find those brands looking for you.” states

Bergquist continues by saying, “As for the brands, we have streamlined the efforts to reach across the vast and varying landscape of the equine industry in search of your passionate consumer.”

SponsorBarn.com, the premier sponsorship network for the equine industry, offers up a unique and interactive forum for brands and equine enthusiasts to join SponsorBarn.com, build dynamic marketing profiles, and connect with each other in mutually benefiting opportunities.

For more information go to: SponsorBarn.com