Horse2Heart.org is a horse rescue resource center sharing information and education about the rescue, rehabilitation and re-training of unwanted horses. For local help with Horse Rescue search our list of Horse Rescue Organizations by state.
Nutrition is an integral part of the rescue process and the “Horse Health & Nutrition” category is where you will find this vital horse nutrition information.
In addition to a health and nutrition category we have horse evaluation information, horse training and other relevant horse rescue information gathered from Equestrian experts.
Cause Marketing | Equestrian Sponsorship – What do you have to offer?
Obtaining equestrian sponsorship is a dream for many riders. Knowing how to create a marketing relationship in return for the support is critical to maintaining a long term relationship with your sponsor. Developing a cause marketing partnership is a way to make the dream of equestrian sponsorship a reality for years to come.
Two cause marketing conferences are now available:
• Presentations: News you can use by masters of cause marketing
• Discussions: Dozens of intimate roundtables – led by corporate and nonprofit pros – to promote learning and networking
• Skill-Building Sessions: Legal issues, crisis communications, relationship development and social media
12th Annual AMA Annual Cause Marketing Conference – San Diego March 10, 2010
www.sdama.org/conference.htm
8th Cause Marketing Forum – Chicago June 2 & 3, 2010
www.causemarketingforum.com/conference.asp
Cause marketing creates a give | get relationship that relies on the non-profit generating sales for the company that supports it.
Wikipedia: Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a “for profit” business and a non-profit organization for mutual benefit. The term is sometimes used more broadly and generally to refer to any type of marketing effort for social and other charitable causes, including in-house marketing efforts by non-profit organizations. Cause marketing differs from corporate giving (philanthropy) as the latter generally involves a specific donation that is tax deductible, while cause marketing is a marketing relationship generally not based on a donation.
A well planned and implemented cause marketing campaign will ultimately generate increased revenue for the company that shows up on the bottom line. Because of this cause marketing relationships last longer and generate larger contributions to the non-profit.
